Case Studies
Long-form looks at how companies win, stumble and change course.
How Paytm lost its bank and rebuilt a profitable business
Paytm lost its payments bank to an RBI order in 2024, then went from a Rs 840 crore quarterly loss to a Rs 225 crore profit. What changed, and what is fragile.
What AI did to call-centre productivity in support, sales and collections
AI lifted support output 14% across 5,179 agents, yet Klarna reversed its AI-first push. What the evidence says for support, sales and collections.